The video treatment for "Roc Boys" debut online recently. "Roc Boys" serves as the second single off Jay-Z's epic record, "American Gangster". Fans hoping for a Jay-Z fragrance got their wish. Jay-Z's Rocawear brand is moving into the cosmetics industry...with the help of Elizabeth Arden.

Apparently Dame Dash waited until this moment to claim that the Kanye West song, "Big Brother" is a dig to Jay-Z.

[urban-hoopla]

Labels: Jay-Z, New Music