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Home
Thursday, September 11, 2008
posted by Chi-Chi at 9/11/2008 | Permalink
AVANT TALKS ABOUT HIS LEAD SINGLE: "WHEN IT HURTS"

Avant sat down with Billboard to talk briefly about his lead single, "When It Hurts" off his self-titled album. He also revealed the album's release date (October 28th) so pencil that date into your calendars!

"I'm back in the game and have a renewed love of R&B. I just wanted to make good music versus doing a theme album; to have it be more about who I am as a person. The reality-based 'When' is an example of that," the singer/songwriter continues. "Everyone wants a 30-year relationship or marriage. But at one point a relationship is going to hurt." [BILLBOARD]

"When It Hurts" was produced by Anonymous and Antonio Dixon. Avant also filmed the video treatment with famed video director Bille Woodruff so it expect to see it surface online be on BET/MTV/VH1/BETJ any day now. I'm interested to see how his new record label home (Capitol) does with him promotional-wise. His last album, "Director" was pure consistent R&B music in my opinion.







Labels: Avant, Music Hoopla

 



2 Comments:


At 10:21 AM, Blogger Eb the Celeb

I love every one of Avant's albums... the first album is my fav though... glad he's still doing it

 

At 5:09 PM, Blogger Chi-Chi

Eb, Avant's music is underrated but consistent. I thought his last album was amazing! I like all of his albums but "Director" was my favorite. I like all the interludes and the following songs "This Is Your Night", and "So Many Ways."

 
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