Venus Williams proved yesterday in New York City that younger sister Serena is the not only fashion forward one in the family.

The Wimbledon tennis champion launched her new clothing line, Eleven, which will be sold exclusively at wallet-friendly retailer, Steve & Barry's.

EleVen is the address where Williams grew up in Lynwood, Calif. Shoes are also included in the EleVen collection which will be priced at $19.98 and less.

Although the twenty-seven year old studied fashion design at the Art Institute of Florida, time will only tell if Venus' line is not only affordable but chic.

At the press conference yesterday the elder Williams had this to say about Eleven:
"I love fashion and the idea that I am using my design education to actually create clothing and footwear that I will wear on and off the tennis court is a dream come true for me," said Williams. "The vision has been to create a collection that will allow women to easily transition throughout their active lifestyles and still look fashionable. I’m thrilled with everything we’ve created to launch EleVen."


[urban-hoopla]

Labels: Venus Williams