Leave it to Kanye West to go back to the old standard of airing video premieres on national TV. (Remember when MJ aired his videos on FOX and MTV simultaneously? Exactly!) Anyhow, Kanye kicked off the video treatment for his current single, "Love Lockdown" on Ellen. If the video concept looks familar, that's because Kanye was inspired by the Christian Bale film, "American Psycho." "Love Lockdown" served as the lead track off his upcoming fourth solo disc, "808s & Heartbreak."



"Love Lockdown" will be in stores on November 25th as confirmed by Mr. West at T.I.'s myspace release show. The video was quite interesting, don't you agree?

Labels: Kanye West, Music Hoopla, New Music, TV Hoopla