Jessica Alba and Zoe Kravitz used their celebrity platform to support Keep A Child Alive's "Good Cents Initiative".

Also involved in the campaign is Iman, Padma Lakshmi, and Alicia Keys (whose AD campaign was featured in "Glamour" magazine).

Each "Keep A Child" AD appears with the caption: “Every penny counts. We see every penny as something worth saving. Please join us in helping children in Africa and India get the vital AIDS drugs they need. For information on how you or your company can join the fight, contact www.keepachildalive.org.”

Photos: Keep A Child Alive, Concrete Loop, Feels Good 2 B Home

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Labels: Action, Alicia Keys, Iman, Newsstand Snapshots, Zoe Kravitz